Marketing and promotions
You may like to check other topics, for example, Negotiation and networking. Click Smart Skills above to view other topics pages.
How to do marketing research
Marketing research is a technique you can use to identify the best way to
spend your marketing dollars. This subject outlines what marketing research
is and the process involved. Timing: 10 minutes.
Gathering marketing research data
Marketing research involves gathering data on which to base marketing decisions.
There are better ways to gather data than to just go out and start getting
it. This subject shows what they are so you can gather it most cost-effectively.
Timing: 5 to 10 minutes.
Developing a marketing plan
Everyone in business spends money on marketing. This subject shows you
how to plan your marketing and monitor results so you maximise your sales:
it shows what a marketing plan is, how you might develop one and how
you can use it to best advantage. Timing: 10 to 15 minutes.
What you get from a promotions budget
Promoting your business requires thought and a budget. This subject shows
how a promotions budget can help you get the most return from your promotional
dollars. Timing: 5 to 10 minutes.
Developing a promotions budget
This subject shows how to develop a budget for your promotional activites.
(The best way is to base your budget on your turnover drivers.) Then,
possibly more importantly, it shows how to use your promotions budget
to best advantage. Timing: 5 to 10 minutes.
How selling can improve your marketing
You can manage your selling activities so that, in addition to achieving
the volume of sales you want, your selling activities can inform your
marketing plan. By using sales data this way, you can lift sales, open
new markets and develop new products. Timing: 10 to 15 minutes.
Developing a payment and credit policy
A key consideration you make as you develop your marketing and selling
strategies relates to the payment and credit policies you’ll extend
to your clients. This subject should help you develop such policies that
are tailored to your own industry and to your own business. Timing: 15
minutes.
Developing a warranty policy
A key consideration to make as you develop your marketing and selling strategies
relates to the warranties you’ll provide to your clients. This
subject should help you develop a warranty policy tailored to your own
industry and to your own business. Timing: 15 minutes.
A complaint is a gift
Customer complaints are a valuable tool that can help you grow your business.
This subject can help you establish a complaints handling policy and procedures
that enable you to use complaints to benefit your business. Timing: 5 to
10 minutes.
The
marketing process
This fact sheet takes you through the 3 steps of the marketing process
- research, developing and implementing your marketing plan and reviewing
and improving.
The
marketing mix
The marketing mix describes the combination of marketing tactics you
can use to achieve your marketing objectives. Here the marketing mix
is explained in terms of the 5 Ps - Product, Price, Promotion, Place
and People.
Direct
marketing
Direct marketing is, as the name implies, direct. It is the specific targeting of a person or a company in a promotion. Explained here are the purposes and aims of direct marketing, how it works and its advantages over other types of marketing activities.
Advertising
Advertising is about putting yourself, your business and its products before prospective customers and telling them who you are, where you are and what you can do for them.
Where
to advertise
Deciding where to spend your advertising dollars can be a little overwhelming. This fact sheet explains your advertising options including newspapers, magazines, radio, television, yellow pages, outdoor advertising and direct mail.
How public relations can help your business
Public Relations (PR) is an effective way for businesses to gain publicity and attract new customers. This fact sheets look at a variety of PR methods for your business.
How
to monitor your promotions
When you monitor your promotions, you find out which ones give you the best result for your promotional dollars. Here are some strategies on how to do it.
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